How can organizations amplify their influence through authentic brand experiences at scale? The Augeo team was thrilled to bring this powerful topic to a global audience of HR leaders and dynamic change agents at CultureCon, where the future of workplace engagement is revolutionized.

Loyalty pros from Augeo and the NBA joined forces for an engaging discussion on the power of engagement—including how to tailor your loyalty strategy to create culture through fan experiences. Catch up on the conversation and discover 3 ways your organization can best harness the power of brand fans.

The Minnesota Star Tribune's featured article focuses on how the pandemic prompted an increased demand for e-commerce. Major retailers with established e-commerce models share their wins and the journey to success they have experienced and benefited from during the pandemic. Supermarkets in particular have witnessed astronomical growth as a result of an increased demand for online ordering and shopping. This shift in consumer buying has created a vast amount of opportunity for these companies as we look ahead to the coming year and begin planning for the unknown. As featured in the article, Augeo CEO, David Kristal shared insights into how companies can leverage this time to retain and fuel growth within their respective industries.

Two years ago, influencer marketing was all the rage. Companies large and small were looking to find digital stars who would help them shine a light on their product or service. Generally it worked and for very logical reasons. The best influencers were authentic, told a compelling story, provided valuable information, and garnered credibility through impressive numbers and celebrity status.