Exploring the promising impact of blockchain on loyalty marketing
As an evolving technology seeking practical applications, blockchain has been an active topic of discussion throughout my internship at Augeo. It seems that almost everyday new uses emerge or predictions are made about blockchain. Debates rage about which industries will be disrupted due to blockchain's promise of data verifiability, immutability, and the democratization of information. While it remains to be seen how blockchain technology will disrupt or enhance the loyalty and engagement market, vetting alternatives, learning, and experimenting seems like a prudent course of action. If you are interested in better understanding blockchain, here's some resources I found most useful.