The events industry has seen a remarkable evolution of what attendees expect from events, highlighting the need for synergy between enterprise strategy and audience expectations. How does this magic take place? It all comes down to ensuring a strategic approach to the attendee journey. Here are three takeaways you need to know.

Looking for new ways to celebrate your people and recognize their achievements? Providing employees with interactive, technology-driven gift experiences that are as impactful as the gifts themselves is an effective way to inspire your teams. Consider these three ways to generate excitement during the gifting season and beyond.

The virtual event marketplace is powered by a wealth of innovative platforms, enhancements and other tools designed to produce a seamless, successful gathering. Which virtual platform is the best fit for your brand, attendees and strategic goals? Choosing the right technologies can be a challenge—but it doesn’t have to be.

Looking for the latest and greatest in the world of corporate gifting? Recently, our team got back from the top gifting markets and shows across Atlanta and New York—and we’re bringing you all the details! Read on to explore the top 10 gifting trends for 2022.

The holiday season is the perfect time of the year to enrich relationships with clients, prospects, partners and employees. A well-executed strategic holiday gift campaign with a strategy and purpose generates meaningful impact and creates a lasting impression. Consider these key insights when developing your holiday gifting strategy.

So much has changed over the past year—including what people expect from events. What’s normal is a continually evolving concept, so what once seemed like a novelty can quickly become something people depend on having. In this post, we outline what audiences expect from events now—and how to deliver.