In times of inflation, should brands retool their customer loyalty programs and adjust their monetary offerings? It is important to evaluate your reward offering strategically, as retooling may not be your best move.

Whoever decided their employees should play games at work? Back in the 90s I had college suite mates who never saw second semester because they spent the bulk of their first semester playing video games. They never got much done because they never seemed to focus on work.

When we think of choice, we think of freedom. The freedom to decide in or out, left or right, to do or not to do. The power to say, "this one" over "that one". As an abstract principle, you could say that choice is a good thing. It's empowering for individuals to chart their own course and determine their own destiny. This is also true in our world of motivating and engaging people with incentives and rewards. Most of our clients appreciate that we offer programs with a choice of offers. In fact, our Rewards Hub has thousands of options that can be included in a loyalty or engagement program. So how many choices is the right number? And how do you select the right rewards or incentives to offer?