As surging demand propels widespread adoption of digital currencies across the globe, brands seeking to attract and engage consumers, employees and members are turning to the world of crypto loyalty. Let’s explore everything you need to know.

In the competitive world of consumer loyalty and engagement, organizations seeking to promote brand affinity through meaningful engagement experiences must be visionary and proactive in their ability to secure a differential advantage. Enter a prominent topic with surging demand and interest: cryptocurrency.

Leveraging technology assists associations in attracting and retaining members. Today, it is essential. As the makeup of membership and even human interactions change, associations face several challenges. One way they can meet the challenge is to strategically leverage impactful technology to create experiential events.

As a college student, the only loyalty program I belong to is a Buy 10, Get One Free punch card for on-campus cafes. When I asked one of my intern peers what loyalty programs she was a part of, she said that she did not belong to any. When I pushed, prompting her with examples of loyalty programs such as Amazon Prime and Starbucks Rewards, it dawned on her: she had been mistaken. Her family was indeed a member of Amazon Prime and she frequently used Starbucks Rewards built into the app. Her response begs the question--why didn't she identify these as loyalty programs?

One of the simplest but most important facts about membership programs is that they are not all the same. Despite what some may think, there is no "one size fits all". Every membership program has its unique audience, demographics, benefits, and engagement philosophies that speak to the thinking, values, and interests of the group. Companies that share this viewpoint reap the rewards.

Augeo Insights presents Julie Burton, founder of ModernWell, a women's co-working space and author of "The Self-Care Solution: A Modern Mother's Essential Guide to Health and Well Being". Julie sat down with Ken Greer, Augeo CMO, to share her thoughts on the needs of working women and how workspaces matter.