One of the simplest but most important facts about membership programs is that they are not all the same. Despite what some may think, there is no "one size fits all". Every membership program has its unique audience, demographics, benefits, and engagement philosophies that speak to the thinking, values, and interests of the group. Companies that share this viewpoint reap the rewards.

Augeo Insights presents Julie Burton, founder of ModernWell, a women's co-working space and author of "The Self-Care Solution: A Modern Mother's Essential Guide to Health and Well Being". Julie sat down with Ken Greer, Augeo CMO, to share her thoughts on the needs of working women and how workspaces matter.