The virtual event marketplace is powered by a wealth of innovative platforms, enhancements and other tools designed to produce a seamless, successful gathering. Which virtual platform is the best fit for your brand, attendees and strategic goals? Choosing the right technologies can be a challenge—but it doesn’t have to be.

Email marketers worldwide are no stranger to paradigm shifts borne from technological advancements and evolving consumer preferences. Now, the announcement of a game-changing privacy feature at the heart of Apple’s annual Worldwide Developers Conference has compelled organizations around the globe to reevaluate their email marketing strategies.

One of the most valuable functions of virtual events is often the most overlooked: community building. The best virtual events incorporate community building strategies and in return create stronger communities. Here are seven ways to do that.

As companies large and small look for ways to facilitate strategic growth, virtual events have emerged as a way to foster connections, build community and share information, bringing remote attendees together to discuss, engage, learn and re-energize.

People have grown accustomed to the unique benefits virtual experiences offer and want to continue aspects of that in future marketing plans. How can future in-person events also deliver a meaningful simultaneous virtual experience for those who want or need it? With a well-crafted hybrid event experience.

If you can't gather in person, you can pivot your strategic planning and discovery efforts just as you do with events and meetings. The key is to take this work virtual! As you consider your own virtual strategic planning, here are four of our top tips to make this process as effective and enjoyable as possible.