At our latest virtual event, we sat down with loyalty pros from leading sports and business organizations for an engaging discussion on the power of engagement—including how to tailor your loyalty strategy to create culture through fan experiences. Catch up on the highlights and discover 3 ways your organization can best harness the power of brand fans.

Customer is king, right? We’ve all heard the mantra. Businesses of all shapes and sizes have embraced this perspective for over a century in their quest to boost brand affinity and their bottom line. While honing in on the customer experience with focused precision is one element of a successful brand strategy, there are two sides of every coin. After all, a superior customer experience begins with the most important customers of all: employees.

Card-linking technology is where a consumer can "link" a credit or debit card to a cash back program funded by merchants. The consumer receives the discount or loyalty benefit automatically when completing their transaction, no program to join, no integration required by the merchant. The merchant cash back offer is in addition to any financial institution card points, miles, or other loyalty benefits associated with the card. Today, card-linking programs benefit nearly 250 million people in the United States and around the world. Augeo leads the nation in innovative card-linking engagement solutions.