To build an energized sales team, employers should focus on attracting talent, inspiring connection and building workplace engagement. Advancing your sales engagement strategy through a proven approach is also an effective way to increase retention in a field often characterized by high turnover.
Hiring and attracting sales talent is one piece of the puzzle. Evaluating the culture around how your organization recognizes the contributions of individuals and teams is a start to building long-term engagement for your sales organization. Consider these questions:
In the United States, companies spend $800 billion each year on incentives for sales teams—three times the spend on advertising.¹ After all, incentives unlock motivation and improve performance—and taking a people-first approach to sales incentives and rewards has a profound impact on fostering a workplace culture that supports a contemporary employee experience.
Sales teams value incentives and rewards that provide a clear signal of a job well done. They also love spreading the love. Providing an exceptional lineup of customer incentives gives sales teams the tools they need to help build customer relationships and win deals. Feeling empowered as a sales professional creates positive emotions for your employees and the brand they represent.
Managing an incentive program should be as fast, intuitive and convenient as using a smartphone app—increasing your team's operational efficiency. That's why a channel loyalty program that centralizes your loyalty strategy within a single, intuitive platform is a game changer that provides unparalleled customization options for your sales team and reduces administrative burdens.
Ask your top team members what draws them to sales. Most will say nothing comes close to the magic of closing a deal. Others value forging meaningful connections, solving problems and the feeling of being appreciated for igniting company growth.
These reasons are worthwhile because they light up the reward center in the brain. Smart companies know that sales incentives should extend beyond the standard commission check to energize teams in new, innovative ways.
To get started, explore proven sales incentive strategies that spark motivation.
Providing meaningful reward experiences across different sales channels should be core to every reward strategy. Start with a people-first approach, recognizing that incentives that motivate your internal sales team and your B2B dealer network require unique considerations.
Motivating your internal sales team is straightforward because growing your brand is their sole focus. When it comes to upsells and new product launches, you have a captive, engaged audience.
Finding incentives that resonate with your dealer network, however, requires a different approach to engagement. These members have their own business to grow, so gaining ground with incentives is a matter of making it worthwhile to promote the brand.
A single, enterprise-level engagement platform that lets you tailor your incentives to both teams will streamline your incentive program. More importantly, an engagement platform that keeps the biggest incentives front and center—trips, concerts, sweepstakes prizes, special events and other experiences—will inspire each segment to focus on their biggest goals.
To foster a people-first culture that strengthens retention, employers should be intentional about recognizing and celebrating sales teams for their accomplishments. How can you celebrate their wins, achievements and willingness to improve? Focus on building multiple touchpoints of gratitude and rewards throughout the year.
To build an engaged and energized sales team, start by advancing the culture around how your enterprise recognizes and celebrates individual and team contributions. With the power to reinforce desired behaviors and keep key goals top of mind, our people-centered technology is a proven and scalable solution to activate and engage your teams.
Contact us to learn more about how Augeo can help your enterprise elevate engagement for your sales teams through our flexible and scalable platform technology.
How can organizations amplify their influence through authentic brand experiences at scale? The Augeo team was thrilled to bring this powerful topic to a global audience of HR leaders and dynamic change agents at CultureCon, where the future of workplace engagement is revolutionized.
By offering tailored experiences, embracing blockchain-backed digital assets and supporting social causes, businesses are equipped to meet the evolving needs and expectations of their audience—cultivating lasting relationships built on trust and shared values.