of enterprise engagement & loyalty platforms

Customer is king, right? We’ve all heard the mantra. Businesses of all shapes and sizes have embraced this perspective for over a century in their quest to boost brand affinity and their bottom line. While honing in on the customer experience with focused precision is one element of a successful brand strategy, there are two sides of every coin. After all, a superior customer experience begins with the most important customers of all: employees.

One of the most valuable functions of virtual events is often the most overlooked: community building. While “virtual” might not be what immediately comes to mind when you think about community building, it can provide a wealth of meaningful, cost-effective opportunities for helping people become and remain engaged on a long-term basis.

As part of the Augeo Luminaries Speaker Series in conjunction with the Carlson School of Management at the University of Minnesota, Augeo CMO Ken Greer recently interviewed one of his childhood friends—renowned New York Times columnist and three-time Pulitzer Prize-winning journalist Tom Friedman.