Our client’s PartnerPerks and Champion programs are channel sales programs designed to drive revenue growth. Program objectives include sales growth targets as well as sales-based engagement and advancement activities that drive toward client and channel partner sales growth success.
Augeo has evolved the programs through implementation of a measurable performance improvement strategy, the launch of a state-of-the- art, global recognition, incentive and reward platform, and a comprehensive points-based merchandise and experiential award offering.
2019 saw significant program developments which maximized impact, including:
Program structure changed from a role-based focus to a partner-tiered basis to better align program management
The introduction of a new program to address the needs of key strategic business partners and national accounts
Development and introduction of a KPI dashboard enabling real-time oversight/insight into account activity, promotions and program efficacy
• Proprietary Learn and Earn app to complement an existing certification and training effort
• Gamification app (Spin and Win) enabling personalized recognition of program members
• $4M increase in incremental sales growth attributed to the program
• 10% increase in program utilization
• 91% of customers are completely satisfied and would recommend the vendor to their friends and colleagues
• 13K new members enrolled; an average of 70 new members added monthly