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Advocacy event transformed to engage virtual audience

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A leading national advocacy organization needed to retain and engage an audience of mayors and city officials across the U.S. when pivoting from an in-person event to a virtual one.

Challenge

Seeking to motivate attendance and inspire online conversation, our client requested we orchestrate and implement a virtual event experience for their auxiliary commitment ceremony.

Solution

Pairing virtual event production and strategic gifting strategies, Augeo created a cohesive and compelling experience that resonated with attendees and reflected the organization’s brand and culture. It was important to the client that each attendee be able to easily share their ideas and feel part of a larger initiative—and Augeo delivered. Our solution included:

Seamless virtual production

We produced the virtual event using a branded, user- friendly platform that made the event experience intuitive for attendees to navigate. The addition of a virtual stage and breakout rooms with super-sourced gallery views created an immersive environment and enriched the attendee experience.

Curated gift experience

Prior to the virtual event, a gift box containing a curated assortment of branded gifts was delivered to each attendee to surprise and delight and encourage meaningful dialogue throughout the event.

Innovation with purpose

The gift included a light-up thought bubble message box that was readable within each attendee’s camera frame, enabling guests to collaborate and express their ideas simultaneously.

Results

The virtual celebration was a resounding success, generating new, year-long commitments to work toward cultural and economic change from officials representing cities across the U.S. With the success of this year’s program, the client is looking forward to expanding the program each year to provide information to a growing number of cities.