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Hybrid experience design transforms industry-leading conference

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A leading provider of entrepreneurial tools and thought leadership sought to transform their annual three-day conference from in-person to hybrid due to the pandemic.

Challenge

The client needed to accommodate preferences and comfort levels of 37 in-person and virtual sponsors, four keynote speakers and over 1,300 in-person and virtual attendees—with COVID-19 safety protocols top of mind.

Solution

As leaders in strategic experience design, Augeo created a COVID-conscious, true hybrid conference from ideation to execution. Throughout this intentionally designed experience, distinct tracts and segmented content intersected seamlessly to deliver value to both in-person and virtual attendees.

Production

We developed 25 hybrid sessions which included a full production team and camera operators across each breakout room.

Accessibility

Virtual conferencing technology allowed us to leverage permissions and segment content, enhancing the experience for each audience. We also developed a comprehensive, 30-day on-demand content video plan to provide additional optionality for attendees.

Personalization

The customized mobile app delivered individualized, curated content and separate push notifications based on audience type.

Safety

Color-coordinated wristbands for in- person attendees denoted individual preferences for social distancing and contact. In-person attendees received sanitizer and masks, with staggered seating and capacity limits in place to provide additional precautions.

Connection

App chat functionality enabled in- person and virtual attendees to interact in real time, enhancing the sense of connectedness. Traction tables provided virtual group networking opportunities.

Extras

A swag store and help desk were available for both in-person and virtual attendees.

Results

Over 1,300 in-person and virtual profiles were claimed, indicating a high turnout and audience engagement. Additionally, 3,400 minutes of valuable content was recorded for on-demand access. A post-event survey also captured highly favorable feedback from both in-person and virtual attendees.

  • 1,300 in-person and virtual profiles claimed
  • 3,400 minutes of valuable content recorded

“The conference was put together with great professionalism.” —Attendee
“Absolutely AWESOME to get back to the in-person event! Great networking opportunities and great breakouts!” —Attendee