The event needed to engage a multinational audience of audiovisual engineering and production experts for two days across different time zones and continents—including mainland China. It also needed to serve as a lead generation channel for the client’s sales team.
Augeo developed a robust and comprehensive content strategy to engage over 14,000 virtual attendees from more than 100 countries across two days. We utilized the Pathable virtual event platform to create a custom website and support the delivery of relevant content to diverse, segmented audiences. The success of the conference was propelled by:
Over 400 sessions of engaging content included keynote presentations, product demonstrations, product stories and live panels with industry experts. We also facilitated live Q&A sessions across 20 global regions in the language of each region—and entertainment breaks featuring a comedian, magician and trivia.
The website we created through Pathable was tailored to Crestron’s brand standards and welcomed attendees via a video on the homepage. The site also featured helpful session summary and attendee guides, and product spotlight pages offered instant access to 3D models, spec sheets and sales collateral.
Sales teams were mobilized to engage customers via live chat, video chat and scheduled one-on-one meetings. This strategy empowered salespeople to connect and interact with customers across several channels to form and strengthen key relationships.
We utilized a variety of simultaneous streaming solutions to securely stream the entire conference across the globe and into mainland China with no issues. Over 60 Augeo team members staffed the on-site production studio at our client’s headquarters to handle production, provide support and manage all IT.
The virtual conference was a resounding success. Over 14,000 people in more than 100 countries participated in the event, which earned praise from the industry as well as from the client and from attendees.
"Really impressed with the NEXT production. Only a few minutes in and they’ve put to shame the two most recent ‘national’ conventions." —Attendee
"Thanks to the entire team! You guys have turned our vision into reality.” —Client
Let's connect to talk about how Augeo can elevate your experiential marketing strategy.