Drive the sales team to exceed sales objectives during a typical slow selling period.
We designed a promotion that reinforced messages around “opportunities” and “consistency” and the idea that every sales role has a measurable, specific business plan and objective. And, we incorporated rules that allowed each sales person to place a bet on their own sales results which would result in an added incentive if they met or exceeded their bet. The program relied heavily on content optimized for viewing on mobile devices which helped keep the sales team consistently engaged and informed.
Increased focus and attention resulted in achieving over 100% of goal and a significant increase in year-over-year sales.