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Experiential

Transformative brand experiences

Impactful meetings and events fueled by strategy, technology and data insights to ignite engagement for any audience.

Delivering unrivaled engagement experiences

Total experience strategy

Captivate and activate audiences through data-powered experiences and holistic, individualized attendee journeys.

Event experiences

From transactional to transformational

Our passion is to design and deliver unforgettable experiences that energize and activate global audiences for your enterprise.

Audience expectations for exceptional events have skyrocketed throughout a world well-versed in technology and innovation. We lead with a total experience strategy to embrace and capitalize on the evolving roles of diverse consumers.

Leveraging aggregate data insights and the neuroscience of engagement, we design responsive experiences that adapt to your audience in real time to accelerate momentum for your brand. We amplify the best of your brand.

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In-person events

Strengthen communities and drive desired behaviors through total immersion, immediacy and connectedness. Fueled by decades of expertise and proven strategies, our in-person events electrify your attendee experience and heighten interactivity in new ways.

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Virtual events

Enable diverse groups to connect, communicate and collaborate from anywhere in the world. From intimate meetings to global summits that attract thousands of attendees, our virtual events provide a flexible, convenient and accessible option for every brand.

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Hybrid events

Maximize optionality and expand global reach—delivering targeted content with exceptional value through the channels that best suit attendee preferences. We design distinct tracts that are woven together to create a unified, relevant experience for all.

Deliver extraordinary brand experiences.

DRAG

Experience design engine

Unleash the extraordinary

Conferences, activations, roadshows, shared experiences, product launches and organizational empowerment—all driven by the power of brand immersion at scale.

Strategy & design

Elevate events with unrivaled ingenuity and strategies that empower connections with your audience on a profound level.

Seamless operations, flawless logistics, meticulous planning—we curate every moment from ideation to execution.

Operations
Agility
Production
Immersive experiences
Creativity

Interactive storytelling

Immerse your attendees through captivating, relevant narratives and interactive experiences that leave a lasting impression.

Passionate storytellers breathe life into your vision and convey your brand message and story with finesse.

Event marketing
Strategic gifting
Content
Communication channels

Data-powered technologies

Harness the power of data-driven technologies to inform decision-making and transform the way people engage with your brand.

Advanced analytics and AI integrations enable unparalleled optimization of individualized attendee journeys.

Event technology
Data and robust profiles
Insights
Personalized data-driven experiences

Shared social communities

Foster a sense of belonging and shared purpose throughout your community with powerful connection and advocacy technologies.

We create intentional moments in which individuals come together to engage, support and celebrate your brand.

Connection technology
Brand advocacy
Data collaboration

Boundless world

Embrace a boundless world of infinite possibilities through the implementation of advanced Web3, metaverse and blockchain experiences.

We infuse sustainability and DEIB into the fabric of experiences, leveraging AI to realize the remarkable.

Metaverse/Web3 worlds
Sustainability & DEIB initiatives
Translation software
Captioning and non-English speakers
NFT experiences
Artificial intelligence

Event gifting

Curated gifts with purpose & story

As your full-service gifting concierge, we elevate attendee experiences and set the tone to keep memories alive.

Full-service curated gifting solutions.

DRAG

Attendee journey

Optimize & extend your momentum

We map a comprehensive attendee journey that starts before your event begins and continues after it ends to support a total experience strategy.

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Personalized communications

Build anticipation, drive registrations, ignite your storytelling and nurture engagement year-round through personalized emails, invitations, surveys, polls, sizzle reels and robust social media marketing campaigns.

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Engagement technology

Provide central hubs for your audience to engage your brand, learn about your events, get involved and build connections with digital platforms, PayTile technologies, advanced AI and custom-tailored mobile apps.

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Event experience activation

Energize your audience with the centerpiece of your attendee journey, an intentionally designed and executed in-person, virtual or hybrid event—the midpoint throughout your holistic brand experience.

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Event experience activation

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Engagement nurturing

Continue to build, strengthen, engage and empower your community through digital communities, ongoing communications, surveys and gifting touchpoints—extending your momentum until your next experience.

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Actionable data insights

Guide your engagement strategy and future event experiences with powerful analytics, dashboard reporting and data-driven recommendations—key actionable insights provided by our proprietary technologies.