Chores to rewards
Most loyalty programs all look the same—earn some points, cash them in, repeat. It’s predictable and customers tune out. That’s why Augeo Rewards partnered with major brands to flip the script. Instead of only rewarding purchases, we built programs that give people credit for the things they already do every day. Think about learning something new, swapping out smoke detector batteries or upgrading home security. Suddenly, everyday responsibilities aren’t just chores—they’re opportunities.
The challenge
One of the country’s largest insurers came to us with a problem. Safety and maintenance tasks are important but nobody really gets excited about them. Replacing filters or installing security equipment felt like thankless jobs and traditional loyalty programs weren’t making a dent. They were too one-size-fits-all, too transactional and didn’t create the kind of lasting connection the brand wanted with its customers.
The solution
We built a program that makes progress feel rewarding. Customers earn points for simple everyday actions and can redeem them in a personalized rewards marketplace shaped by their interests, habits and location. Over time the platform learns from each user and gets smarter, suggesting rewards that fit their lifestyle. Gamification ties it all together—badges, achievements and a clear sense of progress keep people coming back. And because the design is modular, the brand can roll it out as a pilot, scale it or launch it nationally whenever they’re ready.
The result
The shift was huge. Tasks that once felt like a drag turned into challenges with real payoffs. Rewards felt personal and meaningful, not like generic perks. Customers stayed engaged longer and the data backed it up: gamification boosted engagement by nearly 50%, loyalty rose by over 20% and brand visibility jumped by 15%. Overall engagement went up by almost a third.
By connecting everyday responsibilities to real rewards, the program turned routine actions into moments of progress and showed that loyalty works best when it feels like play.
