Customer is king, right? We’ve all heard the mantra. Businesses of all shapes and sizes have embraced this perspective for over a century in their quest to boost brand affinity and their bottom line. While honing in on the customer experience with focused precision is one element of a successful brand strategy, there are two sides of every coin. After all, a superior customer experience begins with the most important customers of all: employees.

Card-linking technology is where a consumer can "link" a credit or debit card to a cash back program funded by merchants. The consumer receives the discount or loyalty benefit automatically when completing their transaction, no program to join, no integration required by the merchant. The merchant cash back offer is in addition to any financial institution card points, miles, or other loyalty benefits associated with the card. Today, card-linking programs benefit nearly 250 million people in the United States and around the world. Augeo leads the nation in innovative card-linking engagement solutions.

As the holiday season enters full swing, thoughts of appreciation fill our minds and warm our hearts. We review and recount the deeds of the past year. Some tally the score of who was naughty and who was nice. At Augeo, we deploy platforms that connect people, motivate engagement, and facilitate meaningful interactions. These important moments, ones that strengthen relationships, lie at the foundation of our business. Whether it's a brand trying to increase customer loyalty, a company trying to engage their workforce, or an organization trying to encourage greater membership participation, we are dedicated to finding ways to deliver real value and make an impact.