To build an energized sales team, employers should focus on attracting talent, inspiring connection and building workplace engagement—and taking a people-first approach to sales incentives and rewards has a profound impact on fostering a workplace culture that supports a contemporary employee experience.

Customer is king, right? We’ve all heard the mantra. Businesses of all shapes and sizes have embraced this perspective for over a century in their quest to boost brand affinity and their bottom line. While honing in on the customer experience with focused precision is one element of a successful brand strategy, there are two sides of every coin. After all, a superior customer experience begins with the most important customers of all: employees.