Demand for innovative event experiences is surging—and “business as usual” is no longer an option for organizations seeking to create brand advocates in the new era. Attendee expectations have evolved, and brands are turning to transformational experiential marketing solutions. Here are 4 ways to transform your brand experiences.

Are Web3 experiences and technologies changing your corporate gifting strategy? They should be. Through technology, transactional approaches move to transformational—and isolated, fleeting moments of magic become shared, personalized experiences with lasting impact. Ideal for both client and employee holiday gifts.

The events industry has seen a remarkable evolution of what attendees expect from events, highlighting the need for synergy between enterprise strategy and audience expectations. How does this magic take place? It all comes down to ensuring a strategic approach to the attendee journey. Here are three takeaways you need to know.

Looking for new ways to celebrate your people and recognize their achievements? Providing employees with interactive, technology-driven gift experiences that are as impactful as the gifts themselves is an effective way to inspire your teams. Consider these three ways to generate excitement during the gifting season and beyond.

The virtual event marketplace is powered by a wealth of innovative platforms, enhancements and other tools designed to produce a seamless, successful gathering. Which virtual platform is the best fit for your brand, attendees and strategic goals? Choosing the right technologies can be a challenge—but it doesn’t have to be.

Looking for the latest and greatest in the world of corporate gifting? Recently, our team got back from the top gifting markets and shows across Atlanta and New York—and we’re bringing you all the details! Read on to explore the top 10 gifting trends for 2022.