The events industry has seen a remarkable evolution of what attendees expect from events, highlighting the need for synergy between enterprise strategy and audience expectations. How does this magic take place? It all comes down to ensuring a strategic approach to the attendee journey. Here are three takeaways you need to know.

The virtual event marketplace is powered by a wealth of innovative platforms, enhancements and other tools designed to produce a seamless, successful gathering. Which virtual platform is the best fit for your brand, attendees and strategic goals? Choosing the right technologies can be a challenge—but it doesn’t have to be.

So much has changed over the past year—including what people expect from events. What’s normal is a continually evolving concept, so what once seemed like a novelty can quickly become something people depend on having. In this post, we outline what audiences expect from events now—and how to deliver.

Virtual events can be powerful tools for brand building and engagement—but how do you know they’re successful? We’ll walk through the ways to measure the success of your virtual event using data.

One of the most valuable functions of virtual events is often the most overlooked: community building. The best virtual events incorporate community building strategies and in return create stronger communities. Here are seven ways to do that.

As companies large and small look for ways to facilitate strategic growth, virtual events have emerged as a way to foster connections, build community and share information, bringing remote attendees together to discuss, engage, learn and re-energize.