COVID-19 has changed how companies plan and execute large meetings, events and marketplaces—transitioning from in-person gatherings to a digital alternative. When a hardware distribution client inquired about alternate options for their in-person vendor marketplace, an event that typically accounts for 65% of their annual revenue, our teams quickly came together to design and deliver a custom virtual experience.

It seems incontrovertible that the future of in-person events has been altered by the COVID-19 pandemic. Virtual Events may have been an emerging trend, but today they have carved a permanent place center stage. Today they account for the primary meetings and events implementation method. As we move forward, we are likely to see a healthy blend both of virtual and live events. As an organization with over 40 years of helping companies stage events to educate, energize, reward and engage a wide variety of audiences, we have a uniquely informed viewpoint.