The events industry has seen a remarkable evolution of what attendees expect from events, highlighting the need for synergy between enterprise strategy and audience expectations. How does this magic take place? It all comes down to ensuring a strategic approach to the attendee journey. Here are three takeaways you need to know.

The virtual event marketplace is powered by a wealth of innovative platforms, enhancements and other tools designed to produce a seamless, successful gathering. Which virtual platform is the best fit for your brand, attendees and strategic goals? Choosing the right technologies can be a challenge—but it doesn’t have to be.

Virtual events can be powerful tools for brand building and engagement—but how do you know they’re successful? We’ll walk through the ways to measure the success of your virtual event using data.

One of the most valuable functions of virtual events is often the most overlooked: community building. The best virtual events incorporate community building strategies and in return create stronger communities. Here are seven ways to do that.

As companies large and small look for ways to facilitate strategic growth, virtual events have emerged as a way to foster connections, build community and share information, bringing remote attendees together to discuss, engage, learn and re-energize.

People have grown accustomed to the unique benefits virtual experiences offer and want to continue aspects of that in future marketing plans. How can future in-person events also deliver a meaningful simultaneous virtual experience for those who want or need it? With a well-crafted hybrid event experience.