The boundaries between consumer and employee experiences have blurred. As sophisticated consumers, today's employees access personalized recommendations and exclusive rewards every day. In the workplace, they now expect similar experiences from their employers. The solution? Customer loyalty tactics and technologies.

Loyalty pros from Augeo and the NBA joined forces for an engaging discussion on the power of engagement—including how to tailor your loyalty strategy to create culture through fan experiences. Catch up on the conversation and discover 3 ways your organization can best harness the power of brand fans.

What resonates with your customers? What triggers their decision-making? What accelerates their engagement? When implemented well, a customer loyalty program should provide your brand with the answers to these questions through valuable insights on customer psyches—enabling you to anticipate their actions.

In times of inflation, should brands retool their customer loyalty programs and adjust their monetary offerings? It is important to evaluate your reward offering strategically, as retooling may not be your best move.

This year, the Augeo team was excited to attend one of the most influential event experiences in the cryptocurrency industry—Consensus. We're bringing you our top takeaways.

As surging demand propels widespread adoption of digital currencies across the globe, brands seeking to attract and engage consumers, employees and members are turning to the world of crypto loyalty. Let’s explore everything you need to know.