The game is not the endgame
Ken Greer, Augeo CMO, recently had the opportunity to participate on a panel discussion about Gamification. While the three presenters came from different backgrounds, all agreed that "gamification" is not just playing games. Gamification can help organizations accomplish tangible business goals such as fostering collaboration or team building, increasing consumer product knowledge or training a workforce. The key to a successful gamification strategy is to keep in mind that "the game" is not the end game. Rather it is a means to a business-driven outcome.