Loyalty pros from Augeo and the NBA joined forces for an engaging discussion on the power of engagement—including how to tailor your loyalty strategy to create culture through fan experiences. Catch up on the conversation and discover 3 ways your organization can best harness the power of brand fans.

What resonates with your customers? What triggers their decision-making? What accelerates their engagement? When implemented well, a customer loyalty program should provide your brand with the answers to these questions through valuable insights on customer psyches—enabling you to anticipate their actions.

In times of inflation, should brands retool their customer loyalty programs and adjust their monetary offerings? It is important to evaluate your reward offering strategically, as retooling may not be your best move.

In the competitive world of consumer loyalty and engagement, organizations seeking to promote brand affinity through meaningful engagement experiences must be visionary and proactive in their ability to secure a differential advantage. Enter a prominent topic with surging demand and interest: cryptocurrency.

Customer is king, right? We’ve all heard the mantra. Businesses of all shapes and sizes have embraced this perspective for over a century in their quest to boost brand affinity and their bottom line. While honing in on the customer experience with focused precision is one element of a successful brand strategy, there are two sides of every coin. After all, a superior customer experience begins with the most important customers of all: employees.

If brand standards aren’t the first thing you think of when planning an event, you’re not alone! But hear us out—the same guidelines that specify elements like fonts, colors and key messaging points can also add polish and impact to your next meeting or event. Let’s dig deeper.